Master comparison hub · Updated October 2026

    Cheapest Online Estate Agents in the UK (2026): Fees Compared

    Looking for the cheapest online estate agent in the UK? Here are the main options — Purplebricks, Yopa and 99home — compared against a traditional high-street agent and OffAgent's £99/month private-sale subscription. Fixed fee, no sale no fee and monthly pricing, contracts and real costs on £250k–£500k homes.

    By Helen at Off Agent · Originally published · Last updated

    The cheapest estate agents in the UK, ranked by total cost

    What each option costs on a £250,000, £350,000 and £500,000 sale, when you pay and how long you are tied in. Fixed fees are shown flat across prices where the provider publishes one; where a figure isn't published, we say so rather than estimate it.

    Option£250k sale£350k sale£500k saleWhen you payTie-in
    OffAgent (3 months prepaid)£247£247£247Upfront (or £99 per month you stay listed)None — cancel anytime
    99home upfront (from £99, extras extra)From £99From £99From £99UpfrontCheck package terms
    Yopa (from £999)From £999From £999From £999Pay now or pay laterListing agreement
    Purplebricks (from £999, banded)From £999 – get a quoteFrom £999 – get a quoteFrom £999 – get a quotePay Now, or Pay Later (due after 10 months)Listing agreement
    99home no sale no fee Bronze£1,499£1,499£1,499On exchange only18 weeks standard
    99home Gold VIP (1.2% or £2,499)£3,000£4,200£6,000On exchange only18 weeks standard
    High-street agent (1.42% inc VAT)£3,550£4,970£7,100On completionSole agency, typically 8–16 weeks

    Takeaway: the cheapest option overall is a flat subscription, if you're happy to do your own viewings. The cheapest way to have a local agent is a fixed fee. No sale no fee costs more when you do sell, but you pay nothing if it doesn't.

    The 2026 online estate agent comparison table

    Pricing reflects each provider's publicly listed UK fees, verified 14 October 2026. Always check the provider's current terms before committing.

    ProviderHeadline feePayment modelCommissionContractRightmoveZooplaDirect buyerBest for
    OffAgentYou're here£99/monthRolling subscription — cancel anytime; or £247 for 3 months / £494 for 6 months prepaid0%No contractSellers happy to do their own viewings who want zero commission
    PurplebricksFrom £999 inc VAT (homes up to £200k; higher bands above)Pay Now, or Pay Later (due after 10 months; uses their allocated conveyancer)0% (fixed fee)Listing agreement appliesSellers wanting photos, floor plan, board and sales progression for a fixed fee
    YopaFrom £999Pay now, pay later, or no sale no fee0% (fixed fee)Listing agreement appliesSellers who want a local agent for valuation and viewings
    99homeUpfront from £99; no sale no fee from £1,499 inc VATUpfront packages, or no sale no fee (paid on exchange)0% on most packages; Gold VIP 1.2% or £2,499No sale no fee: 18 weeks standardLow upfront cost, or paying nothing unless you sell
    High-street agent1.0–1.8% + VATCommission on completion1.42% inc. VAT UK averageSole agency 8–16 weeksHands-off sellers who aren't fee-sensitive

    Sources: each provider's public pricing page, Rightmove 2025 fee guides. Verified 14 October 2026.

    OffAgent vs Purplebricks vs Yopa vs 99home: attribute by attribute

    One attribute per row, so the differences are unambiguous. Where a provider does not publish a figure, it is shown as "varies" rather than estimated.

    Comparison of OffAgent, Purplebricks, Yopa and 99home by price, commission, payment timing, contract, viewings, Rightmove listing and who acts as the legal agent
    AttributeOffAgentPurplebricksYopa99home
    Price£99/month rolling, £247 for 3 months or £494 for 6 months prepaidFrom £999 inc VAT for homes up to £200,000; higher bands for more expensive homesFrom £999Upfront packages from £99; no sale no fee from £1,499 inc VAT
    CommissionNone (0%)0% (fixed fee)0% (fixed fee)0% on Bronze/Silver; Gold VIP 1.2% or £2,499, whichever is higher
    When you payMonthly, or prepaid for 3 or 6 monthsPay Now, or Pay Later (due after 10 months; requires their allocated conveyancer)Pay now or pay later; no-sale-no-fee option also offeredUpfront packages: upfront. No sale no fee: only once contracts exchange
    Contract / lock-inNone — monthly rolling, cancel anytimeListing agreement appliesListing agreement appliesNo sale no fee: standard agreement 18 weeks
    Who conducts viewingsThe sellerSeller by default; accompanied viewings optional at £499Local agentDepends on package
    Rightmove listing includedYesYesYesYes
    Who is the legal agentNo estate agent — the seller sells privatelyPurplebricks acts as your estate agentYopa acts as your estate agent99home acts as your estate agent

    Competitor figures reflect each provider's publicly listed UK pricing at the time of update. Terms change — always check the provider's current website before committing.

    Off Agent Awards 2026

    Six categories, six winners. There is no single "best" online estate agent — the right choice depends on which trade-off matters most to you.

    Best Overall 2026

    OffAgent

    Lowest total cost, no contract, direct buyer contact, keeps every pound of equity.

    Cheapest to Sell

    OffAgent

    £99/month rolling, or £247 for 3 months prepaid, vs from £999 with Yopa or Purplebricks.

    Best No Sale No Fee

    99home

    Pay only on exchange; Bronze £1,499 inc VAT.

    Best for Local Agent Support

    Yopa

    From £999 with a local agent for valuation and viewings.

    Best Hybrid Fixed-Fee

    Purplebricks

    From £999, pay-later option.

    Best for Low Upfront Ticket

    99home

    Upfront packages from £99 — extras cost more.

    Yopa vs Purplebricks: which is cheaper and which is better?

    This is the head-to-head most UK sellers actually search for. Both are fixed-fee online estate agents. Both list on Rightmove and Zoopla. Both charge zero commission on your sale price. The differences are how the price is banded, how you pay, and how "local" the local agent really is.

    FactorYopaPurplebricks
    Headline feeFrom £999From £999 inc VAT (homes up to £200k; higher bands above)
    Payment optionsPay now, pay later, or no sale no feePay Now, or Pay Later (due after 10 months; requires their allocated conveyancer)
    Commission on sale0%0%
    Local agent involvementLocal agent valuation and viewingsValuation included; accompanied viewings optional at £499
    IncludedValuation, viewings, Rightmove listingPhotos, floor plan, board, Rightmove/Zoopla/OnTheMarket listing, valuation, sales progression

    Bottom line: both start from £999, so get a quote from each for your home's value — Purplebricks' £999 covers homes up to £200,000. Yopa suits sellers who want a local agent at viewings and offers a no-sale-no-fee option; Purplebricks bundles photos, floor plan, board and sales progression. For a genuine head-to-head deep dive, see our Yopa vs OffAgent breakdown and Purplebricks vs OffAgent breakdown.

    How each option actually works

    OffAgent — £99/month, no commission, cancel anytime

    OffAgent is a private-sale platform (not an estate agent). You list your home, we syndicate the listing to Rightmove and enquiries arrive directly in your inbox. There's no estate agent in the middle, no commission on completion, and the subscription is rolling monthly.

    Bottom line: best total-cost outcome for confident private sellers and developers. Three months prepaid runs at £247 — orders of magnitude below any commission-based agent. See full pricing.

    Compare the monthly and three-month costs if you sell it yourself for £99.

    Purplebricks — fixed fee, hybrid model

    Purplebricks is an online estate agent charging from £999 inc VAT for homes up to £200,000, with higher price bands for more expensive homes. You can Pay Now, or Pay Later — due after 10 months and requiring their allocated conveyancer. The fee includes photos, a floor plan, a board, a Rightmove/Zoopla/OnTheMarket listing, a valuation and sales progression; accompanied viewings are an optional £499. No commission on sale price, but the fee is payable whether the home sells or not.

    Bottom line: good for sellers who want a single fixed cost with a named contact. Read our full Purplebricks 2026 review.

    Yopa — local agent, from £999

    Yopa is an online estate agent charging from £999, with a local agent handling the valuation and viewings and listings on Rightmove and Zoopla. You can pay now or pay later, and Yopa also offers a no-sale-no-fee option.

    Bottom line: best pick if you want a real local agent without high-street commission. See our Yopa vs OffAgent breakdown.

    99home — upfront packages or no sale no fee

    99home is an online estate agent with two models. Upfront packages start from £99, with extras costing more. Its no-sale-no-fee packages — Bronze £1,499 inc VAT, Silver £1,999 and Gold VIP 1.2% or £2,499, whichever is higher — are paid only once contracts exchange, on a standard 18-week agreement.

    Bottom line: best if you want a low upfront ticket, or to pay nothing unless you sell. See our 99home vs OffAgent breakdown.

    High-street agent — full service, full price

    The traditional model: 1.0%–1.8% + VAT of the final sale price, paid on completion. On a £350,000 home at 1.42% inc. VAT, that's roughly £4,970 out of your equity. You get an in-person valuation, marketing, viewings, negotiation and sales progression — but you pay for it from the proceeds.

    Bottom line: only worth it if you genuinely need full sales progression and aren't fee-sensitive. See is it worth using an estate agent?

    No sale no fee vs fixed fee vs monthly subscription: which is cheapest?

    The three cheaper alternatives to a high-street agent charge in very different ways, and which works out cheapest depends on whether — and how quickly — your home sells.

    No sale no fee protects you if the home doesn't sell: you pay nothing. But when it does sell, it usually costs £1,499 or more, or a percentage, payable on exchange or completion — 99home's Bronze is £1,499 inc VAT and its Gold VIP is 1.2% or £2,499, whichever is higher.

    Fixed fee agents such as Yopa and Purplebricks start from £999. The fee is payable even if the home doesn't sell; a pay-later option delays the bill but it still becomes due.

    A monthly subscription such as OffAgent costs £99 a month, and you stop paying when you cancel. An unsold home costs only the months it was listed. The trade-off is that you do the viewings and talk to buyers yourself.

    No sale no feeFixed feeMonthly subscription
    What you payFrom £1,499 inc VAT, or a %From £999£99/month (£247 for 3 months prepaid)
    When you payOn exchange or completionUpfront, or later if you choose pay laterMonthly, or prepaid
    If it doesn't sellNothing to pay (check withdrawal charges)Fee still payableOnly the months you were listed
    Typical cost on £300k£1,499 (99home Bronze) to £3,600 (Gold VIP at 1.2%)From £999 – get a quote£247 for 3 months

    Is no sale no fee really free?

    No. You still pay — on exchange — and the fee is often higher than a fixed fee. What you're buying is protection if the home doesn't sell. Before signing, check how long the tie-in period is and whether there are withdrawal charges if you take the home off the market.

    Decision tree: which online estate agent should I choose?

    If your priority is…

    If your priority is

    Lowest total cost

    No commission, no contract. £247 for 3 months vs from £999 at Yopa or Purplebricks.

    Pick

    OffAgent (£99/mo)

    If your priority is

    Pay nothing unless you sell

    Pay only on exchange — 99home Bronze is £1,499 inc VAT. Costs more if you do sell.

    Pick

    No sale no fee (99home / Yopa)

    If your priority is

    Fixed price, done-for-you

    From £999 inc VAT (homes up to £200k; higher bands above), pay-later option.

    Pick

    Purplebricks

    If your priority is

    Local agent, face-to-face

    From £999, local agent handles valuation and viewings.

    Pick

    Yopa

    If your priority is

    Lowest upfront one-off

    Upfront packages from £99 — extras cost more.

    Pick

    99home

    If your priority is

    Full hands-off service

    Highest cost (1.42% inc. VAT average) but full viewings, negotiation, sales progression.

    Pick

    High-street agent

    Selling in the East Midlands? Browse our East Midlands town and county pages to compare your options locally.

    Worked example: £350,000 sale, three months on market

    Same home, same outcome — different cost structures.

    ProviderTypical total costEquity you keep vs high-street
    OffAgent (3 months prepaid)£247+£4,723
    99home upfront packageFrom £99 (extras extra)Depends on extras chosen
    Yopa (fixed fee)From £999Up to +£3,971
    99home no sale no fee Bronze£1,499+£3,471
    Purplebricks (fixed fee)From £999 – band for £350k homes: get a quoteDepends on quote
    High-street agent (1.42% inc. VAT)£4,970Baseline

    Fees verified 14 October 2026. Always confirm current fees with each provider before listing.

    Try it with your own sale price

    Use our savings calculator to see what a commission-based agent would cost on your home vs OffAgent's flat fee. You can also open the estate agent fee calculator to compare Purplebricks and Yopa fees side by side.

    Our guide to how much estate agents charge explains the commission benchmark, VAT and what to check in your contract.

    See How Much You'll Save

    Calculate your potential savings compared to traditional estate agents

    Savings Calculator

    Adjust the values below to see your estimated savings

    Property Value£300,000
    Expected Sale Time (Months)3

    Average is 3-4 months

    Traditional Estate Agent

    £4,260

    UK average: 1.42% inc. VAT (Rightmove, 2025)

    OffAgent Cost

    £297

    £99/month × 3 months

    Your Total Savings

    £3,963

    That's 93.0% savings compared to traditional agents!

    How to find the cheapest estate agent near you

    1. Get three quotes and always compare the total cost including VAT.
    2. Ask for the fee as a fixed £ figure, not a percentage, so you can compare like for like.
    3. Check the tie-in length and withdrawal fees before you sign anything.
    4. Check what's extra — viewings, photos, a board and the EPC are not always included.
    5. Negotiate. High-street agents will often negotiate on fee — quote online prices as leverage.

    Put each quote into our estate agent fee calculator, and read estate agent fees explained for what's normally included.

    FAQ — online estate agents in the UK 2026

    Who is the cheapest estate agent to sell with in the UK?

    On total cost, OffAgent is the cheapest way onto Rightmove: £99 a month, or £247 for three months prepaid, with no commission — but you handle viewings yourself. If you want a local agent, Yopa and Purplebricks start from £999. A high-street agent at the UK average of 1.42% inc VAT costs £4,970 on a £350,000 sale.

    Are no sale no fee estate agents cheaper?

    Not usually. No sale no fee packages such as 99home's Bronze (£1,499 inc VAT) cost more than fixed fees starting from £999, and you pay on exchange. Their advantage is protection: if the home doesn't sell, you pay nothing.

    What is a fixed fee estate agent?

    A fixed fee estate agent charges a set price instead of a percentage of your sale price. Yopa and Purplebricks both start from £999. The fee is normally payable whether or not you sell, even if you choose to pay later.

    Is Strike still free?

    No. The Strike brand was retired in December 2023, when Purplebricks became the single brand, and Purplebricks' free-listing model was removed during 2025. There is no longer a free Strike listing option.

    Which is cheaper — Yopa or Purplebricks?

    Both start from £999. Purplebricks' £999 covers homes up to £200,000, with higher price bands for more expensive homes, so ask both for a quote on your property. Yopa also offers a no-sale-no-fee option; OffAgent is cheaper still at £247 for three months prepaid.

    Which is better — Yopa or Purplebricks — for local agent support?

    Yopa uses a local agent for the valuation and viewings. Purplebricks includes a valuation, photos, floor plan, board and sales progression, with accompanied viewings as an optional £499 extra. If face-to-face viewings matter most, Yopa's standard approach fits better.

    What is the cheapest online estate agent in the UK 2026?

    For total cost on a typical three-month sale, OffAgent at £99/month (£247 for three months prepaid) is the cheapest route to Rightmove with no commission and no contract. 99home's upfront packages start from £99, but extras cost more.

    Do all online estate agents list on Rightmove?

    Yes — OffAgent, Purplebricks, Yopa and 99home all publish listings to Rightmove. Rightmove does not accept direct listings from private individuals, which is why a member platform is required to list on your behalf.

    Are Yopa and Purplebricks fees refundable if the house doesn't sell?

    Generally no on their fixed-fee packages: the fee is payable whether or not the property sells. Purplebricks' Pay Later fee falls due after 10 months regardless of outcome. Yopa also offers a separate no-sale-no-fee option — always read the current terms before committing.

    Which online estate agent has the best Trustpilot rating?

    Check each provider's live Trustpilot page before choosing — scores and review counts change monthly, and a high score on thousands of reviews is more meaningful than a perfect score on a handful.

    Can I switch from Purplebricks or Yopa mid-listing?

    You can list your home elsewhere, but a fixed fee already paid is not normally refunded, and a pay-later fee still becomes due. Check your listing agreement first. OffAgent has no contract — you can cancel any month.

    How much do online estate agents cost on a £250k, £350k, or £500k sale?

    Yopa starts from £999; Purplebricks starts from £999 for homes up to £200,000, so get a quote for higher values. 99home Gold VIP costs £3,000, £4,200 and £6,000 at 1.2%, while a high-street agent at 1.42% inc VAT costs £3,550, £4,970 and £7,100. OffAgent is £247 for three months on any price.

    Is there a truly no-commission, no-upfront-fee estate agent in the UK?

    No sale no fee packages have no upfront fee but you pay on exchange — 99home's Bronze is £1,499 inc VAT. OffAgent charges no commission; it is a £99 monthly subscription you cancel when you're done.

    What's the difference between OffAgent and Purplebricks?

    Purplebricks is an online estate agent: it holds your listing agreement and buyers enquire through it. OffAgent is a private-sale platform: you list on Rightmove, buyers contact you directly and you do the viewings. Purplebricks starts from £999; OffAgent is £99/month rolling with no contract.

    Are online estate agents actually cheaper than high-street agents?

    Usually, yes. On a £350,000 sale, a high-street agent at 1.42% inc VAT costs £4,970. Fixed-fee online agents start from £999, and OffAgent costs £247 for three months prepaid.

    Do online estate agents value your property in person?

    Yopa and Purplebricks both include a valuation, and Yopa uses a local agent. OffAgent gives you comparable sales data and lets you set your own price — useful if you know your market, a gap if you want an in-person professional valuation.

    Do I need a solicitor if I use an online estate agent?

    Yes. Every property sale in the UK — whether you use a high-street agent, an online agent, or sell privately — needs a solicitor or licensed conveyancer to handle the legal transfer.

    Can I list on Rightmove without an estate agent at all?

    Not directly. Rightmove only accepts listings from member firms. A platform like OffAgent (private sale) or an online agent such as Purplebricks or Yopa lists on your behalf. See our full guide on how to list on Rightmove without an estate agent.

    Which online estate agent is best for landlords selling a tenanted property?

    OffAgent works well because you keep direct contact with buyers and can arrange viewings around tenants. Purplebricks and Yopa can handle viewings for you at a higher cost.

    How we compare (methodology)

    Fees verified 14 October 2026 from each provider's own pricing pages. Commission comparisons for high-street agents use the UK average fee of 1.42% including VAT reported by Rightmove (2025) and Which?; individual quotes range from 1.0% to 1.8% + VAT depending on region and property value.

    Disclosure: OffAgent is our own product. We compare it openly against every other option — including cases where a different provider is a better fit — because sellers deserve honest comparisons, not marketing copy. Where OffAgent is a poor match (e.g. you want fully hands-off viewings), the decision tree above sends you to the right competitor.

    Sources

    • Provider pricing pages: Purplebricks, Yopa, 99home (verified 14 October 2026)
    • Rightmove — 2025 UK average estate agent fee data (1.42% including VAT)
    • Which? — online estate agent reviews
    • Rightmove — member listing requirements

    Compare each provider in depth

    Head-to-head

    OffAgent vs Purplebricks →

    Head-to-head

    OffAgent vs Yopa →

    Head-to-head

    OffAgent vs 99home →

    More: what happened to the online agents

    History

    What happened to Emoov? →

    Administration in 2018, relaunched in 2024 — and still trading today.

    History

    What happened to Strike? →

    The £1 Purplebricks deal, the retired brand and the end of free listings.

    Related reading

    Skip the commission. Keep the equity.

    List your home on Rightmove from £99/month. Cancel anytime. No commission, ever.