Strike vs Purplebricks: Which Is Actually Cheaper in 2026?
Strike and Purplebricks are the two best-known online estate agents in the UK — and since 2023 they share a parent company. So which one actually costs you less in 2026, and is either of them still the cheapest way to sell?
The headline pricing
- Strike: Free basic listing on Rightmove and Zoopla. Add-ons charged separately (premium listing, accompanied viewings, professional photography).
- Purplebricks: Tiered paid packages from roughly £1,349 upwards, with extras for hosted viewings and premium placement.
What's actually included for free
Strike's free tier covers:
- Rightmove and Zoopla listing
- For-sale board
- Self-managed enquiries via Strike's app
It does not cover hosted viewings, professional photography, or premium Rightmove placement — all of which are common paid upgrades.
What Purplebricks adds on top
- Phone-based "local expert" support across all paid packages
- Floorplan and photography in the base package
- Option for accompanied viewings (paid)
- Premium listing options at extra cost
The real-world cost on a £300,000 sale
- Strike free + premium listing + accompanied viewings: roughly £800–£1,200
- Purplebricks paid package + viewings: roughly £1,500–£2,500
- OffAgent flat fee for 6 months: £594
Where Strike wins
- Cheapest entry point if you genuinely only want a portal listing.
- App-based enquiry management is straightforward.
- No upfront lump sum on the free tier.
Where Purplebricks wins
- More structured "agent-style" support included in the base package.
- Brand recognition with buyers.
- Better suited to sellers who want hand-holding rather than self-service.
Where both lose out
Neither matches a true flat-fee subscription model on overall cost. Both push sellers towards paid upgrades, and both still rely on a lump-sum or upfront payment for the most useful features.
For the full picture across both brands plus Yopa and OffAgent, see our online estate agents comparison. For a single-brand alternative deep-dive, see our 2026 Purplebricks review, and for the broader fee picture, the true cost of estate agent commission.
Bottom line
Strike is cheaper than Purplebricks if you're disciplined about avoiding add-ons. But for most sellers in 2026, a flat-fee subscription like OffAgent beats both on total cost — with Rightmove included, no commission, and no upfront cheque. See how to list on Rightmove without an agent for the practical route.