Online Property Sales in the UK: The Stats (2026)

A data-only snapshot of UK online property sales in 2026. Figures below are drawn from Rightmove plc reports, Zoopla market indices, ONS, HMRC property transactions data, and TwentyCi market intelligence. Ranges are used where exact public figures aren't available.

Portal Market Share & Reach

Rightmove monthly visits: ~150 million+ (Rightmove plc trading updates, 2025)
Rightmove share of UK property search traffic: ~85% of portal time spent (SimilarWeb / Rightmove disclosures)
Zoopla monthly visits: ~50 million+ (Zoopla parent company disclosures)
OnTheMarket monthly visits: ~25 million+ (CoStar Group filings post-acquisition)
UK home-movers using Rightmove during a search: 90%+ (Rightmove audience reports)

Buyer Behaviour Online

Property searches starting online: 95%+ (industry consensus across Rightmove, Zoopla and NAEA Propertymark reporting)
Average property listings viewed before enquiry: ~10–15 (Rightmove user research)
Median time from first portal view to in-person viewing: 3–7 days (TwentyCi)
Share of enquiries made via mobile devices: ~70% (Rightmove device-split reporting)
Average daily Rightmove time per active mover: ~20+ minutes during peak search (Rightmove plc)

Transaction Volumes & Sale Outcomes

UK residential property transactions, 2024: ~1.02 million (HMRC, seasonally adjusted)
UK residential property transactions, 2025: ~1.05–1.10 million (HMRC monthly bulletins)
Average time from listing to sale-agreed (England & Wales): 60–70 days (Rightmove House Price Index, 2025)
Average time from sale-agreed to completion: 120–150 days (TwentyCi)
Fall-through rate on agreed sales: ~25–30% (TwentyCi market intelligence reports)

Online & Hybrid Agency Market Share

Online/hybrid share of new UK instructions, 2015: under 5% (TwentyCi, historical reporting)
Online/hybrid share of new UK instructions, 2020: ~7% (TwentyCi)
Online/hybrid & flat-fee share of new UK instructions, 2026: ~10–12% (industry estimates based on TwentyCi and portal disclosures)
Compound annual growth rate (CAGR), 2015–2025: ~9% (calculated from TwentyCi share data)
Fastest-growing seller bracket: £250,000–£600,000 properties (industry tracking)

Fees & Pricing

Average UK estate agent commission, 2026: 1.0%–1.8% including VAT (Rightmove, 2025)
Average commission rate: 1.42% including VAT (Rightmove, 2025)
Typical flat-fee listing on Rightmove: ~£99/month upwards (OffAgent published pricing; range across providers ~£99–£1,500 fixed)
Average UK property sale price, Feb 2025: ~£268,000 (ONS UK House Price Index)
Implied average commission at 1.42% inc. VAT on average sale: ~£3,806 per transaction

Mortgage & Macro Context

Bank of England base rate, May 2026: see latest Bank of England Monetary Policy Committee decision (currently published monthly)
UK average two-year fixed mortgage rate range, Q1 2026: ~4.3%–4.8% (Bank of England Effective Interest Rates bulletin)
Mortgage approvals for house purchase, monthly average 2025: ~60,000–65,000 (Bank of England Money & Credit statistics)
Annual UK house price growth, 12m to Feb 2025: ~5.4% (ONS UK House Price Index, Feb 2025 release)

Sources

Rightmove plc — Annual Report 2024 and trading updates (plc.rightmove.co.uk)
Zoopla — Monthly House Price Index and Rental Market Reports
ONS — UK House Price Index (ons.gov.uk)
HMRC — Monthly Property Transactions Statistics
Bank of England — Money & Credit and Effective Interest Rates bulletins
TwentyCi — Property & Homemover Reports (subscription industry data)
Which? and TheAdvisory — UK estate agent commission surveys
NAEA Propertymark — Housing Market Reports

Figures reflect the most recent public data available at time of writing (May 2026). Where ranges are given, the underlying disclosures vary by methodology or are estimated.

If you're thinking of selling online, you can advertise on Rightmove privately — our guide explains how to sell your own home step by step.

For the narrative behind these numbers, read the estate agency shakeup of 2026 and how AI is replacing the estate agent.