What UK Buyers Actually Respond To in 2026 (Data-Led Guide)

In 2026, buyer enquiries are down around 15% year-on-year and sales agreed are down 7% (Zoopla). Buyers have more choice and are filtering harder before viewing. The listings that convert share five specific traits: a realistic asking price, at least 15 high-quality photos, a floor plan, a truthful description with numbers, and a fast response to enquiries. None of them require a bigger marketing

https://www.offagent.co.uk/blog/what-buyers-respond-to-2026